why you’re not finding clients on instagram (and where to look instead)
I’ve noticed a bit of a trend in the past month or so, where a lot of virtual assistants are seeking help in business groups for a specific issue. “Please help!” they write. “How do you find clients? [This isn’t new]. I’m really active on Instagram but I’m just not...
tools i use daily in my business
One of the joys of online business is that there’s a multitude of tools available to help you keep on top of things and make life easier – and a lot of them are free!
For any given task or project I could easily list a bunch of tools you might use but for now I thought I’d start with some of the ones I am using every single day in my business.
the most important step in planning your online course
You might’ve been told the first decision when planning your online course is identifying your ideal client, or how long the course will be, or the format by which you’ll deliver it. But that’s not where you want to start. Here’s the first step you should take when planning your online course.
my simple 3-step process for managing overwhelm
As a business owner, there’s about 186 things I could/should/want to be doing at any given moment, which can leave you feeling totally paralysed by overwhelm. So how do you get out of it?
how to articulate your superpower
When it comes to attracting your ideal client and marketing effectively, one of the key things you need to determine is your superpower (aka your unique selling proposition, your strengths, or the thing that will make someone choose you over a competitor).
5 podcasts i binged over summer
I’m a big fan of background noise and almost always have TV or music on when I’m at home, and a podcast in my ear when I’m out and about. My habit used to be to pop on morning TV while I had my coffee (with full awareness that shows like Sunrise are neither...
the #1 mistake you’re making in your launch planning
When it comes to planning a smooth launch, there’s a lot to think about. Dates, processes, pre-launch webinar or challenge, marketing, sales page copy, email sequences, customer onboarding… (See, it’s a lot!) No matter how diligent we are, there’s one thing people...
3 benefits of increasing your prices
Pricing is the thing I see asked about most often when it comes to new businesses, especially by women. And it can be tricky to figure out what to charge, particularly for service-based businesses.
There are a few clues that will let you know you’ve hit the pricing sweet spot, or are getting close to it, so if you’re not experiencing these things it might be time to review your prices.
how to find clients as a virtual assistant
Last month I joined the SheMentors community to celebrate their 2nd birthday with Rachel Service, aka the Happiness Concierge. Rachel was speaking on the topic of ‘how to sell yourself authentically’ and one of the first things she said resonated with me....
5 tips to edit your own writing like a pro
As a total word nerd, I’m mortified when a typo makes it onto the internet on my watch. And while I do notice others’ typos and grammatical slips, I tend not to judge them as harshly as I judge myself. I might be on my own there though – I see people all the time who...